Digital Marketer – REF29

• Job Title: Digital Marketer
• Job Location: Birmingham
• Salary: Dependant on experience, starting at NMW
• Hours: Full-time, flexible working patterns and some working from home may be possible

Guaranteed interview after successfully completing the following training package within the specified timescale

• Course Location: Online
• Course Start Date: Ongoing
• Course Length: 2 Weeks
• Courses Taken: Customer Service, IT User Skills, Internet Safety

Job Description

In the role of digital marketer, you’ll be involved in developing an organisation’s multi-channel communication strategies and may work across several areas, or specialise in a few, depending on the size and requirements of the company. Responsibilities as a digital marketer, you’ll need to:

• create and upload copy and images for the organisation’s website
• write and dispatch email marketing campaigns
• provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
• research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
• design website banners and assist with web visuals
• communicate with clients, affiliate networks and affiliate partners
• conduct keyword research and web statistics reporting
• contribute to social media engagement and brand awareness campaigns
• use web analytics software to monitor the performance of client websites and make recommendations for improvement
• contribute to company and industry blogs and manage e-communications
• assist with paid media, including liaising with digital advertising agencies
• develop and integrate content marketing strategies
• keep up to date with current digital trends
• manage the contact database and assist with lead generation activities
• negotiate with media suppliers to achieve the best price for clients.

You’ll need to have:

• strong verbal communication skills for articulating ideas to colleagues and clients
• excellent written communication skills for producing high quality content
• attention to detail and accuracy
• the ability to work independently and flexibly
• the capacity to prioritise and work across multiple projects
• the ability to work as part of a team
• organisational skills with the ability to deliver a high volume of quality work
• creative skills for contributing new and innovative ideas
• the ability to work well under pressure and meet deadlines
• networking and analytical skills
• knowledge of existing and emerging social media platforms
• excellent IT skills.

Benefits: The role is an office based one with a lot of communication by phone, email and conference calls. Travel may be required, especially where visits to clients are an essential part of the job. Self-employment or freelance work is possible for experienced digital marketers who choose to become independent consultants. Due to the changeable and fast-paced nature of the digital marketing sector the role is challenging but rewarding.

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