Digital Marketer – REF2

  • Job Title: Digital Marketer
  • Job Location: Birmingham
  • Salary: Dependant on experience, starting at NMW
  • Hours: Full-time, flexible working patterns and some working from home may be possible

** Please note that you will need to complete the training package below before being offered an interview. Training is funded and offered at no charge to the individual. **

  • Course Location: Online
  • Course Start Date: 13/07/2020
  • Course Length: 3 Weeks
  • Courses Taken: Digital Skills
  • Interview Date: w/c 27/07/2020

Job Description

In the role of digital marketer, you’ll be involved in developing an organisation’s multi-channel communication strategies and may work across several areas, or specialise in a few, depending on the size and requirements of the company. Responsibilities as a digital marketer, you’ll need to:

  • create and upload copy and images for the organisation’s website
  • write and dispatch email marketing campaigns
  • provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
  • research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
  • design website banners and assist with web visuals
  • communicate with clients, affiliate networks and affiliate partners
  • conduct keyword research and web statistics reporting
  • contribute to social media engagement and brand awareness campaigns
  • use web analytics software to monitor the performance of client websites and make recommendations for improvement
  • contribute to company and industry blogs and manage e-communications
  • assist with paid media, including liaising with digital advertising agencies
  • develop and integrate content marketing strategies
  • keep up to date with current digital trends
  • manage the contact database and assist with lead generation activities
  • negotiate with media suppliers to achieve the best price for clients.

You’ll need to have:

  • strong verbal communication skills for articulating ideas to colleagues and clients
  • excellent written communication skills for producing high quality content
  • attention to detail and accuracy
  • the ability to work independently and flexibly
  • the capacity to prioritise and work across multiple projects
  • the ability to work as part of a team
  • organisational skills with the ability to deliver a high volume of quality work
  • creative skills for contributing new and innovative ideas
  • the ability to work well under pressure and meet deadlines
  • networking and analytical skills
  • knowledge of existing and emerging social media platforms
  • excellent IT skills.

Benefits: The role is an office based one with a lot of communication by phone, email and conference calls. Travel may be required, especially where visits to clients are an essential part of the job. Self-employment or freelance work is possible for experienced digital marketers who choose to become independent consultants. Due to the changeable and fast-paced nature of the digital marketing sector the role is challenging but rewarding.

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